SOBRADAMENTEDIRECTORES
Traditional Animation &
The Creative Journey
For the Canal+ series Sobradamente directores, we developed the identity to portray the breakthrough of emerging filmmakers, merging the network’s bold branding with the purity of artisan drawing.
The Living Stroke& organic Growth
The art direction leveraged the warmth of hand-drawn 2D animation to frame the auteur filmmaking process:
· Traditional 2D Animation: Frame-by-frame technique grants the sequence an organic texture. The calculated imperfection of the lines evokes early storyboards and the raw stages of creation.
· Evolutionary Metaphor: The motion features a fluid metamorphosis of lines, serving as a direct analogy for the learning curve and the ultimate shaping of directorial talent.
· Synthesis & Contrast: Elements are stripped down against minimal backgrounds, using typography as a structural axis against the free-flowing nature of the animated strokes. The outcome steers away from passing tech trends, using classical drawing to build an elegant, timeless, and deeply cinematic broadcast statement.




